When I first started my business 8 years ago, I felt like I was living in a bad sequel to
Groundhog Day. Every morning, I’d wake up, post on social media, tweak my funnels, and hustle like my life depended on it—only to repeat the same thing the next day. I was convinced if I just kept going, something magical would happen, like in those childhood games where you mash all the buttons on the controller and hope for the best.
Honestly, it was like playing an old video game with no strategy guide. You just keep running into the same obstacle, losing all your lives, and wondering, “How did people actually beat this game?” Except in my case, the obstacle was the never-ending content grind, and I was losing hours of my life to Instagram posts that went nowhere.
It was exhausting. I was like the kid on the playground who does all the tricks on the monkey bars but somehow never gets picked for dodgeball. I mean, I was doing everything—posting every day, following all the marketing rules, obsessing over captions like they were the key to unlocking my business’s future. But none of it worked.
And here’s the thing—I thought it was supposed to be that hard. I thought success came from hustling until you hit some magical “breakthrough.” But let me tell you, there’s only so much “hustle” one person can take before they start questioning if they’re in the wrong game entirely.
Fast forward to now, and I see it differently. What I didn’t understand back then was that content wasn’t about doing more—it was about doing it with intention. It wasn’t about posting 10 times a day or crafting the perfect funnel. It was about showing up with passion, creativity, and—dare I say it—a little fun. Just like those old video games, once you figure out the right combination of moves, everything clicks. And when that happens, the game gets a whole lot easier.